Fascinating fragrances, allergy-friendly and sustainable

The perfumes from ærlig smells absolutely amazing. The perfumes does not contain the 26 substances that the EU Cosmetics Directive believes can cause allergies. In addition, sustainability is an important part of both content and packaging.

The perfumes are for you who want to be pampered with pure and honest luxury.

Honest, simple, and unique

ærlig is inspired by Nordic simplicity and the feminine aesthetic. The luxurious packaging, the beautiful bottle and the wonderful scent offer in its simplicity and wholeness a sublime experience.


All packaging is produced in Denmark and is assembled without the use of glue. Only FSC©* approved material is used.

FSC® is an independent, non-governmental, not-for-profit organization that was established to promote the responsible management of the world's forests.
In a FSC®-forest no more wood is felled than the forest can reproduce. FSC® is a guarantee that plant- and wildlife is protected and that forest workers have access to education, safety equipment and fair wages.

FSC is an acronym for the Forest Stewardship Council®.

The Lable

The Lable is produced in Denmark from sugar cane.


Made from 90% organic ingredients. All ingredients are produced in Europe.

Development & Production

ærlig er dansk produceret og ALT hvad der omhandler ærlig kommer så vidt muligt fra Danmark eller øvrige Europa. Således sikrer vi at transportvejen bliver så kort som muligt.